about us

at merch. we're setting new standards for "show merch." founded during the 2020 Broadway Shutdown, we've evolved from a small startup to a theatre-inspired fashion and lifestyle brand with a deep love for the performing arts and people who love it. our mission is simple, to capture the essence of live theater in every product we create. innovating the classic and advancing our industry for the future. focusing on sustainability initiatives, extending sizes ranges and developing fashion forward designs. our in-house brand "Theatre Club" is our celebration of all us theater kids, young and young at heart.

creative consulting

our creative consulting services go beyond the ordinary, helping you translate your vision into unique and memorable merchandise, curating your brand by developing artwork, creating customer experiences and assisting with diversity outreach.

events & gifting

from custom event merchandise to thoughtfully designed gifts, we specialize in creating lasting memories that your guests and recipients will cherish. let's elevate your events and gifting experiences.

small run and white label

need a limited run of merchandise or want to launch your own branded line? we've got you covered. our small run and white label services are tailored to meet your specific needs. whether a niche collection or your own brand, we provide the flexibility and expertise to make it happen.

Brandon Gloster

CEO, co-founder

Brandon Gloster is the co-founder and CEO of merch., the first Black-Owned merchandise agency in the Broadway industry. Brandon's passion for the work is coupled with a desire to have thoughtful and meaningful conversations both on and off the stage. With merch., his hope is that a new conversation can begin that pushes people to rethink not just what we create and how we create it, but to broaden the scope of with whom we create. Brandon's love of entertainment is the source of a lot of his inspiration - from his first tattoo to the names of his dog and two snakes - and his want with merch. is to inspire others to be inspired by what they love.

the 'gram

Brooklyn McLain

COO, co-founder

You know him, you love him, you’ve probably seen him behind the merch booth of one Broadway show or another. Brooklyn McLain is the other co-founder and COO of merch., the first Black-Owned merchandise agency in the Broadway industry. A champion of creativity and actionable diversity in every project, Brooklyn is a lover of this business we call show and an advocate for the kids in the rush seats. Your friendly neighborhood vegan and only a tad obsessed with plants Brooklyn hopes that through merch. we’ll be able to add more voices to the conversation.